What happened to professional pride?!

What Happened to Professional Pride?!

The market industry has always been a highly prestigious community. All criticizes all and none but I / we do a really good job.

But in the case of QR codes it is different. We are destroying our own industry. There are so many bad jobs, which supplies so many bad user experience, we are eventually going to destroy the incredible opportunity given industry.
Linking analog media to digital, in a user friendly manner is important to us. It creates jobs in both ends of our working day. We start with a campaign in print without the ability to measure interest and profit, to lead our consumers into our digital campaigns - where we can measure everything they do.

Can it get any better?!

Some of us are (to be honest) afraid of the outcome. For this may mean that we get statisitk saying that we did a poor job.
The paradox is that we so often do a poor job with our QR codes and their mobile landing pages, we will only get the impression that our print campaigns do not work. They pull no traffic to our website!
The reality is that we have made for bad QR codes and or poor landing pages for the consumer to use our services.

Examples

Here are two good examples of how we have to work to increase the conversion between analog and digital media:
The right way to tse QR-Codes Brad Blombergs articel from 2011 is not old news, it is very much up to date.

Mobile Landing Page Optimization by Angie Schottmuller is a good mind set regarding proper  landing page design.

What if

• The industry were to allow that we helped each other to do things right from the start?
• It were permissible to notify responsible for a poorly conducted campaign its shortcomings?
• It could be perceived produce a positive way - rather than as it is today?